For your display campaigns to be successful, it is essential to use compelling visuals. Find out how to create banner ads that convert.
The Google Display Network helps companies reach users as they browse their favorite websites, allowing them to display banner ads with different eye-catching ad formats strategically. But for display campaigns to be successful, it’s important to use effective visuals. And not only. Now let’s find out how to create banner ads that can actually convert.
On the Google Display Network, it is possible to publish different types of online banners:
Google itself provides some useful tips for creating effective banner ads for Display campaigns. Particular attention is paid to the visual aspect as the goal of display ads is precisely to convince people with images.
Specifically, as the number one search engine in the world suggests, it is essential:
Google’s other tips for creating effective online banners for display campaigns are:
Google Ads uses an auction system to choose which ads to publish and in what order, as well as the cost of internet banners.
Those who decide to run their ads on the Display Network have several ways to set bids in the campaign. Offer types allow the advertiser to set the right price for the banners in order to make the most profit. The actual cost-per-click paid by the advertiser depends on the weighted average of the bids and the quality scores associated with the ads.
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