What is Dem Marketing (Direct Email Marketing)? How can you create an effective Dem campaign with a good return on investment?
Dem Marketing, or Direct Email Marketing, is a specific area in which it is possible to create effective advertising campaigns with a good return on investment. Now let’s find out together what it is and how it can be exploited to improve business activity.
The acronym DEM, which stands for Direct Email Marketing, means the set of online promotion activities based on sending advertising e-mails to a pre-selected list of contacts. Unlike the Newsletter, Dem Marketing has a more purely commercial purpose. It has the specific objective of acquiring new customers and keeping those already acquired through techniques such as up-selling and cross-selling, and in general, sending an advertising e-mail as part of a Direct E-mail Marketing strategy does not have a constant and close frequency like that of the newsletter. DEM campaigns, moreover, aim to achieve commercial results in the short term.
In order to create a Dem Marketing campaign, it is necessary to have a mailing list, which is a database of people who have given their specific written consent to receive promotional e-mails. Profiling, audience segmentation, and targeting are never as, in this case, indispensable requirements for the success of the campaign because the message must be addressed to a specific audience.
The success of a Dem Marketing campaign, however, also depends on many other factors:
The KPI to be monitored in Direct Email Marketing are, mainly:
Also Read : What Is a Heat Map, And What Is It For?
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