Email marketing is one of the most efficient ways to build relationships with your customers. However, it is difficult to send a prominent email in your inbox. To overcome such challenges, it is important to create an email that stands out visually and expresses your brand.
On the other hand, it may seem difficult for those who do not have design skills or experience. At such times, you can use Shopify email to express your brand and create nice emails that customers can easily engage with. Today, I would like to give you some tips.
Tips For Expressing Your Brand By Email
Make Your Brand Consistent Across Multiple Channels
Consistency between email and online shop is important for winning trust. You need to make the same impression of your brand when you open your inbox and open your email, and when you visit your website. This can easily be achieved using Shopify email. Colors, fonts, logo images, etc. are automatically sent from the online shop to the email editor, and you can apply them to the background, text, buttons, etc. of the email.
A Few Details Make a Big Difference In Design
Even a little is enough. Customers may react differently on their own. You can make it look like a pro from the beginning by adding simple features. For example, you can change the style of your buttons to brand shapes and colors to increase awareness and build stronger connections with your customers. In the editor, you can style, fill and change fonts with just a few clicks. You can also add dividers to any part of the email to configure the layout in a professional way.
Bring Your Products To Life
This is your chance to make your product stand out. Depending on the type of product photo selected and how it is displayed, customers can continue to scroll through the email or click Buy Now. In addition, the new product grid feature allows you to layout your products in a more visually appealing way. You can add items in your collection in multiple lines, and you can even add frame and background colors.
How Gather & See and Naomi Clement Leverage Shopify Email To Communicate With Customers
We invited Gather & See and Naomi Clement to investigate how easy it is to add their brand identity to your campaign with the new Shopify email feature.
Before looking at their templates, let me introduce you to two brands. Gather & See is an online ethical fashion retailer founded in 2014 by two childhood friends, Alicia Taylor and Stephanie Hoggis. For many years, the two have been convinced that Gather & See will make sustainable shopping, which is always their ultimate goal, easier after becoming a mother, continental drift, changing times, and changing climate. It is expressed as a favorite work that has been built up over the years. Their branding is characterized by neutral tones and a clean look, which is in line with their mission to provide ethical fashion.
Naomi Clement is a Canadian artist and educator who explores home and belonging ideas through functional ceramics. In Naomi’s work, I want to convey a sense of life that I have lived and that I am still alive. Her work creates a person-to-person connection and seeks a person-to-person connection. Her brand conveys this deep connection through her work, expressing it with strong accent colors and lettering elements.
With the product grid, the two businesses can now view specific collections with images that fit their branding. The consistent flow of online shops and emails makes products a professional eye with just a few clicks.
Their aesthetics are different, but every detail is presented in a unique way. For example, accent colors and button styles. Both companies have strong customer ties and it’s important to showcase your brand identity in every aspect of your business.
So, I’ve seen the case like this, but now it’s your turn, let’s start the campaign with a new template from today.
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