Category: Social Media Marketing

How To Analyze The Social Networks Of An Organization?

Analyzing the actual networks of relationships in force in an organization requires a work methodology that makes it possible to convert the interactions between employees into graphs on which to apply social networks analysis techniques. We propose a methodology called the Analysis of Organizational and Social Networks (AROS). An AROS project consists of the following […]

Monitoring And Analysis Of Social Networks In Communication Agencies

Social network monitoring and analysis tools are essential for a communication agency, among other things, because it is challenging to provide customer service without knowing what is being said about them in the digital world. Knowing and understanding what is happening in the client’s market context is necessary. A monitoring tool helps to know what […]

What Is It, And How To Do Social Listening

Listening to everything that happens around the brand is essential to interact perfectly with users. Here’s how to do Social Listening in the best way. Listening, analyzing, improving. This is the essence of Social Listening, the social monitoring activity that allows companies to improve their results and intercept the right customers. Which social networks should […]

What Are Instagram Stories, And Why Should You Do Them?

Instagram Stories can help keep your followers interested. Find out more about Instagram Stories and their marketing potential. Instagram Stories have multiple potentials, and their widespread popularity now makes them essential for anyone who wants to implement a social media marketing strategy. It is important, however, to know how to best use them. Here’s how […]

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