Category: Marketing

How To Analyze The Social Networks Of An Organization?

Analyzing the actual networks of relationships in force in an organization requires a work methodology that makes it possible to convert the interactions between employees into graphs on which to apply social networks analysis techniques. We propose a methodology called the Analysis of Organizational and Social Networks (AROS). An AROS project consists of the following […]

Monitoring And Analysis Of Social Networks In Communication Agencies

Social network monitoring and analysis tools are essential for a communication agency, among other things, because it is challenging to provide customer service without knowing what is being said about them in the digital world. Knowing and understanding what is happening in the client’s market context is necessary. A monitoring tool helps to know what […]

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