The Main Advantages And Disadvantages Of a CRM
A CRM can make your company more professional for your customers and more comfortable and organized for your workers since this software has been created to facilitate a company’s management. Next, we explain a CRM’s main advantages and disadvantages in managing your company. What is a CRM To begin, we will break down the CRM […]
10% Growth Expected For The IoT Market In 2023
Global services, hardware, and software sales for IoT projects are expected to reach $850 billion this year and then pass the $1 trillion mark in 2023. Demand continues to come mainly from the industry. The contributions of States and telecom players to the global IoT market should experience the most substantial growth between now and […]
How To Analyze The Social Networks Of An Organization?
Analyzing the actual networks of relationships in force in an organization requires a work methodology that makes it possible to convert the interactions between employees into graphs on which to apply social networks analysis techniques. We propose a methodology called the Analysis of Organizational and Social Networks (AROS). An AROS project consists of the following […]
Monitoring And Analysis Of Social Networks In Communication Agencies
Social network monitoring and analysis tools are essential for a communication agency, among other things, because it is challenging to provide customer service without knowing what is being said about them in the digital world. Knowing and understanding what is happening in the client’s market context is necessary. A monitoring tool helps to know what […]
What Is Real-Time Marketing For E-commerce, And Why You Should Use It Starting Now
The usability and navigation of the site are very important aspects, but often they are not enough to sell real-time marketing for e-commerce. In fact, even if you have taken care of factors such as: SEO friendly content persuasive copy for product titles and descriptions images and videos navigation categories and filters enhanced internal search […]
The Country You Go To, The Geolocation You Find.
Geolocation is a significant chapter of marketing automation for e-commerce. Knowing the geographical position from which users navigate allows you to understand many things about their intentions, doubts, and the type of product they are interested in. Obviously, this offers a competitive advantage over those e-commerce sites that instead treat users from different countries similarly. […]
How To Write Effective Titles And Increase Views
Effective Titles And Increase Views: From a copywriting perspective, headline writing is the most essential of the skills to acquire. The headline is, in fact, the first and often the last impression you give to your prospects. Statistics in hand, on average, 8 out of 10 people will read your title, but only 2 out […]
Create Dynamic Reports And Dashboards With Data Studio.
Data Studio: Compulsive stamping of tables and pasting them on Powerpoint pages (which inevitably shrink, making what is inside incomprehensible) or exporting pdfs directly from Analytics (and then losing track of them between emails and cloud folders) are solutions that present a main problem: newly created, the reports are already old. This translates into junk […]
4 Fundamental Metrics For your E-commerce (To Always Keep Monitored)
When we talk about metrics for Ecommerce, we often stop at the obvious features offered by Google Analytics, such as conversion rate, average receipt, and number of orders. In reality, if we really want to know the nature of an online shop and its consumers, we must go deeper. This will allow us to set […]
Activate Google Analytics Advanced Ecommerce And Change The Music!
As we have said several times, you must rely on solid numerical data to increase conversions. So the first thing to do is to monitor all the activities that users perform on your e-commerce, from adding products to the cart to sending contact forms to clicking on product sheets. Until recently, to be able to […]