Digital Agency vs. Freelancer: Who Is The Better Choice?

Digital Agency


If you have decided it’s time to invest in digital marketing, but if you are not sure which route to take, and confused about hiring a digital agency or a freelancer? Then no more worries. This blog will examine the pros and cons of hiring a digital agency versus a freelancer for your next digital marketing needs. Read the entire article to know more about a digital agency and a freelancer.

Digital Agency VS Freelancing

A digital agency is a type of advertising agency that focuses on marketing and advertising using digital technologies, including the Internet, mobile phones, and other digital media.

Digital agencies provide a variety of services, including website design and development, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, influencer marketing and much more.

Digital agencies also offer more specialized services such as web analytics, user experience (UI/UX) design and other services.

Freelancing has evolved over the years. In the past, freelancers were often viewed as low-cost alternatives to traditional employees. But today, freelancers are seen as an essential part of the workforce.

Freelancers can be hired on an as-needed basis, which gives organizations flexibility when it comes to staffing.

Freelancers often have specialized skills and knowledge that can be leveraged to help an organization achieve its goals.

Hiring a freelancer is more cost-effective than a digital agency. If you are considering hiring a freelancer, or if you are already working with one, it’s important to understand their working type and quality so that you know the role they will be playing in your organization and analyze the work and whether it meets your expectations.

Down below, we have given an example of how a digital marketing agency and a freelancer works and the key difference between the both:

Digital Marketing AgencyFreelancer
For example, once you have signed a contract with a digital marketing company in Chennai, you are guaranteed to get your work done more effectively and efficiently. A digital marketing agency has many teams, from social media marketing to SEO and many employees in each team. Those teams of experts drive towards delivering the best within the given deadline. There is a practice of contract and fixed charges for the services in a digital marketing agency.When it comes to freelancers, this might be different. Freelancers as they are the single person who handles the projects, and you have to keep on following them through calls and messages. And also, one cannot trust them blindly and know whether they are legitimate. There is a possibility that they might charge you additionally if there is any situation for any changes or corrections to be made. There is no practice of signing a deal or contract between the business and a freelancer.

Did you know that in India nearly 50% of freelancers are below the age of 30.

Pros and cons

Pros of digital agency:

  • You can reach a global audience easily with a digital marketing agency. Whether you are promoting your business on social media or running ads on Google, you can target customers from all over the world.
  • Digital marketing agency is one of the most cost-effective ways to reach your target audience. It is often much cheaper than traditional marketing methods like print or television advertising.
  • A digital agency has a team of experts with the necessary skills and resources to get the job done. They have the latest tools and technologies to help you achieve your desired results.
  • Agencies are more efficient than freelancers because they have systems in place to manage projects from start to finish and so that you can get your project done faster and without any worries.
  • You can scale up your project with a digital agency, and this flexibility is not always there while working with a freelancer.
  • Digital agency is highly flexible, so you can create your profile that suits your specific goals and budget. You can also adjust your strategies if you see that something is not working as you hoped.
  • One of the great things about digital marketing is that it’s easy to track results and measure ROI. This allows you to see exactly how effective your campaigns are and make necessary adjustments to improve them over time.

Pros of Freelancing:

  • Freelancers are often more affordable than agencies, since you will be only paying for one person’s time instead of an entire team’s.
  • Freelancers can be more flexible with their time and work schedule, which can be helpful if you have a deadline or need any last-minute changes to be made.
  • Working with a freelancer means you will get one-on-one attention throughout the project, instead of being passed to multiple people at an agency. It can also make communication simpler.
  • When you work with a freelancer, you can often choose someone with specific skills and expertise that match your needs perfectly.

Cons of digital agency:

There are a few potential drawbacks to working with a digital agency, as opposed to a freelancer.

  • First and foremost, agencies tend to be more expensive than individual freelancers.
  • Additionally, because agencies are usually composed of multiple people, there can be a greater risk of miscommunication and inconsistency within the team.
  • And finally, agencies often have their own way of doing things that may not necessarily mesh with your own vision or preferences.

Cons of Freelancing:

There are several cons to working with a freelancer as well.

  • First, when you work with a freelancer, you are essentially working with one person as opposed to an entire team. This can make it more difficult to get things done in a timely manner if the freelancer is bogged down with other projects.
  • Additionally, it can be more challenging to get a consistent quality of work from a freelancer since they may not have the same level of experience or expertise as a digital agency.
  • Finally, working with a freelancer can be more expensive than working with an agency, since you will typically be paying for the freelancer’s time by the hour rather than paying a flat fee for the project.

Did you know that there are more women than men who are freelancing.

Who is the better choice?

When it comes to answering the question of who is better- a digital agency or a freelancer, a digital agency steps ahead and has various advantages like expertise and resources, cost-effectiveness, efficiency, scalability, and much more. Opting for a digital agency is a better choice because you get your work done as there will be more people on the team.

Did you know that India is the second largest country in the world which has got more freelancers.

For all your digital marketing needs…

echoVME digital is a renowned digital marketing agency with over 13 years of expertise. echoVME digital provides various digital marketing services like influencer marketing, social media marketing, website development, SEO, branding strategy, performance marketing and much more.


The answer when it comes to choosing the right digital agency or freelancing for your business depends on your company’s specific needs and goals. However, a digital agency has got an upper hand when compared to freelancing.

Also Read : Sustainability Report: A Virtuous Path Supported By Communication

Tech Today Post is an online international journal for all the latest technology news & updates. We also write about Digital Marketing, Business, Software and Gadgets.

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