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Online Newspapers, There is a transformation that continues, undeterred, to generate a whirlwind of changes: it is the content revolution.
Muted, silent, often invisible to the eyes of users but experienced in all its radicalism by those companies that have always founded their core business on disseminating content and information.
While on the one hand, no one now doubts that the future of publishing is mainly a digital future, on the other hand, there is a big obstacle to overcome: making one’s contents emerge from the network sea to intercept interested users and generate traffic.
But how can these goals be achieved? To increase the number of users and the percentage of visits on your platform, it is necessary to make the contents clearly visible within the search engines, giving it dignity and authority. This would allow you to position articles and newspapers among the first results of the Google SERP, guaranteeing sure success and a considerable click-through rate (CTR).
How can this be done?
This is the million-dollar question: good positioning is the result of a series of different but absolutely complementary activities. It is unthinkable to take a single road because there are more channels and more aspects to consider.
Generally, these activities can be divided into two macro-areas: those that affect the optimization of the structure and contents of the website, the on-site activities, and those that affect the promotion and advertising, the marketing activities.
Know yourself. Know the customer. Innova.
– Beth Comstock
Optimizing the platform to improve its quality and use is the first step in a digital strategy aiming to achieve concrete and long-term results.
The aim is to increase the site’s visibility – and consequently the organic traffic – and make it as user-friendly as possible.
In detail, the on-site activities involve:
The strategy to be devised for marketing activities will aim to increase website traffic and the monthly number of unique users. The ways to achieve this goal are varied, even if there are some channels considered more performing than others. In detail:
Only through such a detailed optimization strategy, capable of incorporating most of your website’s internal and external aspects, will you reach the advantageous – and coveted – goal of first place in the Google SERP! Ready for this challenge?
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