What Is The Difference Between AdWords And AdWords Express?
How to advertise on Google? There are two platforms: AdWords and AdWords Express. Let’s see the differences and when to prefer one over the other. To advertise on Google effectively, it is important to be familiar with all the advertising tools made available to advertisers by the platform. Google Ads is the online advertising solution […]
It Is High Time! Are You Ignoring Digital Marketing?
The boat of contemporary marketing has taken a faster stream now. It’s fast and furious… It’s digital. The companies, driven by immense competition in traditional marketing and, more so, suffering amidst the limitations of contemporary marketing, search for newer and advanced ways to reach customers. Digital Marketing is that new way. One can say that […]
Companies on Facebook: The Mistakes To Be Avoided Absolutely
Do you have a business Facebook page? Here are the 5 most common mistakes you absolutely must avoid if you want your brand to succeed on Social. Facebook represents a great opportunity for companies if they know how to make the most of the marketing potential of this social network. Anyone who wants their brand […]
5 Reasons Why Professionals Should Manage Their Online Reputation
Online reputation, or Brand Reputation, is an element to be managed and monitored continuously. This is why it is recommended to consult a professional. Online reputation is a decisive aspect of the success of a business. Continuously managing and monitoring the web to understand what users think of your brand is essential; therefore, relying on […]
Banner Ads: How To Create Effective Display Ads
For your display campaigns to be successful, it is essential to use compelling visuals. Find out how to create banner ads that convert. The Google Display Network helps companies reach users as they browse their favorite websites, allowing them to display banner ads with different eye-catching ad formats strategically. But for display campaigns to be […]
The Pros And Cons Of Artificial Intelligence (In Our Opinion)
Many professions are overcome with AI, but artificial intelligence has not only cons but also pros. Here they are. Artificial intelligence affects our lives every day, from the classic robots in companies to the voice assistants accompanying us on our smartphones and in cars. The application of AI in our world is boundless and ever-changing, […]
Which Activity Is Essential For Cybersecurity?
Cybersecurity, Digital has changed any working methodology, and knowing which activity is fundamental for IT security is important. For this reason, we have decided to help you improve your IT security level, allowing you to surf online with more peace of mind. We have already talked about the characteristics of cyber security in a technical […]
Five Reasons It Is Useful To Have A Corporate Backup In The Cloud
 Corporate Backup In The Cloud, Owner of an SME or a large company? You need to keep your business backup in the Cloud for these reasons. Nowadays, any company works using PCs, smartphones, and other devices that continuously produce important data to be cataloged and stored. Losing data means losing months of work; therefore, in […]
Ensure Corporate It Security In 8 + 1 STEPS
Ensure Corporate It Security, Daily cyber attacks show that businesses need a corporate cybersecurity plan. Here is the checklist to create it because cyber security is not an issue that you can neglect, quite the contrary. From computer networks to systems, from cloud applications to e-mail, it is vitally important to have, on the one […]
What Advantages Come With Using The Cloud When You’re a Remote Company?
The COVID-19 pandemic has drastically transformed today’s workplace operations. A 2021 Digital Readiness Survey by Zoho Corporation found that 96% of US organizations plan to stick with this setup for at least the next two years. As a result, 74% of companies increased their use of cloud solutions to deal with the challenges that come […]