Natural Language Processing, What Is It?
Lately, we are hearing a lot about Natural Language Processing (NLP), and now more in this digital world. However, PLN is a discipline that has more than 50 years of research and development. What is natural language processing? Natural Language Processing is the field of knowledge of Artificial Intelligence that investigates how machines communicate with […]
Software Engineering’s Relationship With AI And Machine Learning
Artificial intelligence (AI) and machine learning are two of the most important technology trends to emerge in recent years. To call them trends is a disservice; AI and machine learning are poised to change the way we live in the 21st century. AI and machine learning in everyday life In fact, AI and machine learning […]
What Is Real-Time Marketing For E-commerce, And Why You Should Use It Starting Now
The usability and navigation of the site are very important aspects, but often they are not enough to sell real-time marketing for e-commerce. In fact, even if you have taken care of factors such as: SEO friendly content persuasive copy for product titles and descriptions images and videos navigation categories and filters enhanced internal search […]
The Country You Go To, The Geolocation You Find.
Geolocation is a significant chapter of marketing automation for e-commerce. Knowing the geographical position from which users navigate allows you to understand many things about their intentions, doubts, and the type of product they are interested in. Obviously, this offers a competitive advantage over those e-commerce sites that instead treat users from different countries similarly. […]
How To Write Effective Titles And Increase Views
Effective Titles And Increase Views: From a copywriting perspective, headline writing is the most essential of the skills to acquire. The headline is, in fact, the first and often the last impression you give to your prospects. Statistics in hand, on average, 8 out of 10 people will read your title, but only 2 out […]
Create Dynamic Reports And Dashboards With Data Studio.
Data Studio: Compulsive stamping of tables and pasting them on Powerpoint pages (which inevitably shrink, making what is inside incomprehensible) or exporting pdfs directly from Analytics (and then losing track of them between emails and cloud folders) are solutions that present a main problem: newly created, the reports are already old. This translates into junk […]
4 Fundamental Metrics For your E-commerce (To Always Keep Monitored)
When we talk about metrics for Ecommerce, we often stop at the obvious features offered by Google Analytics, such as conversion rate, average receipt, and number of orders. In reality, if we really want to know the nature of an online shop and its consumers, we must go deeper. This will allow us to set […]
Activate Google Analytics Advanced Ecommerce And Change The Music!
As we have said several times, you must rely on solid numerical data to increase conversions. So the first thing to do is to monitor all the activities that users perform on your e-commerce, from adding products to the cart to sending contact forms to clicking on product sheets. Until recently, to be able to […]
Guide To Creating A/B Testing With Optimizely
A/B testing is the one thing that separates opinion from science. You cannot know in advance what will work based on previous experiences because every single web page is unique: it speaks of a specific business and refers to a specific target of users. Which is better, the red button or the blue button? Do […]
Artificial Intelligence In The Company: How To Adapt It To Work Better
Artificial intelligence in the company is a fundamental tool for maintaining and improving competitiveness. From virtual assistants to process automation, we see some interesting SME options. For several years, bringing AI into the company has been one of the big trends in the world of technology. In 2022, a Observatory recorded a record year for […]