Digitization : The transformation of digital decides more and more Polish companies. Its course, scope, and role depend on the goals set. The process is a continuous change and improvement process, and not a project closed in a year or two. As shown by the results of the Orange Insights study by ICAN Research, about 8% of large companies and corporations include new technologies in their business model. Digitization is becoming a key tool for them to increase market efficiency.
An example may be banking and e-commerce, where the boundary between technology and traditionally understood business is blurred. Their short- and long-term goals are investing in digitization with the risk of failure. These companies adopt new technologies the fastest. Currently, 83% have implemented machine learning models, and 63% are developing artificial intelligence projectsSuperscript 11.
Most Polish enterprises (58%) have a different approach to digital transformation than the leaders mentioned above. They work in points, using technology to transform specific processes, functions, or teams. This group of companies looks at digitization pragmatically, and efficiency improvement is the slogan that sets the directions for change. Therefore, investments must have a business justification, and companies expect a return on capital invested in such projects in the short term.
As noted by Tomasz Suchański, CEO of Żabka Polska, the high dynamics of digitization can be seen especially in the retail sector. – All trading companies introduce new technologies at a different pace, and they know that it is impossible to win in a competitive market without innovation. Such investments are unavoidable, but the return on invested capital can vary. He emphasizes that it all depends on the scale of the investment and the technology used.
Both models of transforming the entire business or individual functions have a lot in common, and the processes are also similar. The selected model includes both automation and analytics. It starts with digitizing the business area (implementation of systems to support processes). A database is built (data warehouse), and finally, tools for the set analysis are added, improving operations efficiency. When transforming, you should take care of all these elements. If done correctly, it will provide maximum benefits.
– Digital transformation has two phases: the first is innovation, introducing new solutions, and the second is checking implementations and reinventing. The fact that the company must be digital is obvious. The challenge is to verify to what extent digitization is being led in the right direction and to analyze what needs to be changed, believes Peter Korsten, the world leader of the IBM Institute for Business Value.
Polish companies are digitizing their sales – this is one of the most important conclusions of the Orange Insight study. – Managers most often indicate a good implementation of CRM as a source of success and unsuccessful ones as the greatest barrier to sales development. The key is to adapt the implemented systems to the processes carried out in the company. Following the opposite path most often reduces efficiency and may make the tools that were to make life easier for employees become a hindrance for them and translate into a decrease in efficiency – emphasizes Bożena Leśniewska, vice president of the management board for the business market of Orange Polska.
The next step in digital transformation is building a data warehouse. This name covers thematically structured databases, often from multiple sources and readable. The scope of collected data, it’s structuring, and integration with data within the organization are important. The results of the ICAN Research study for Orange show that two-thirds of companies (63%) have a problem with poor quality data that is incomplete and out of date. Almost half of the respondents (49%) have them, but they are unstructured. On the other hand, over half (54%) say that they have too little data to conduct analyzes.
It is precisely analyzing data that is the greatest challenge for Polish enterprises. Half of the large organizations in Poland believe that they do not have such competencies (54%), and the most advanced artificial intelligence solutions are used by one in a hundred large companies.
In summary, digital transformation is a series of wide-ranging, holistic activities that should be united by a common vision and a unified strategy. Although each company carries it out it’s way, the motivation is similar: it is impossible to compete in the market without such a change.
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