Business Intelligence, The Importance Of Evaluating Data
The analysis and evaluation of data are fundamental processes for those involved in marketing, and a tool that is increasingly used to perform this type of operation is business intelligence. It is an evolution of classic data analysis and allows access to more complete elements than those offered by more ancient techniques. You may wonder […]
Examples Of Big Data In Everyday Life
Big data, let’s be clear Big data, big data, big data… These are terms that have been on everyone’s lips lately. But what do they really mean? The translation of the English term into Italian is not entirely fitting, even if it instinctively arouses in the common imagination a massive flow of data and, with […]
Virtual Reality: Markets And Case Studies
Entertainment: Gaming and VR Cinema Virtual Reality: According to the economic newspaper, in 2019, the value of the video game market settled at 130 billion dollars, with forecasts indicating market growth for the next few years. In Italy, according to Ansa, this value settles at 1.7 billion euros and would increase by 1.7% every year. […]
Mobile App Marketing: New Opportunities For Success
App or not the app? Mobile App Marketing Any self-respecting marketer knows this: Most users log into the network using their smartphone and stay connected via mobile devices for 60 percent of the time they spend online. But how does the user use his device, and how does he use it to connect? Well, apps […]
Live Chat For Customer Support: Bot or Human?
The evolution of CRM In recent years, with the multiplication of digital channels and technological tools, the methods of interaction and communication have evolved, including those of customer care with live chats for customer assistance. The new challenge is: Chatbot or operator? Live Chat for Customer Support In a virtual society where the World Wide […]
Home And Building Automation: Opportunities With a Dose Of Risk
Home automation, building automation, smart home: all trendy words that have been cloaked in a futuristic and elitist guise for many years. Something voluptuous, something that is not really needed but that makes fashion: a status symbol to flaunt wealth and modernity. Well, in August of this wretched AD 2022, with the geopolitical situation in […]
Wireless Access Control And Integration
Wireless access control, The term “integration” is increasingly used among security operators. If this expression clearly refers to a dialogue between different systems, in fact, it is unclear how this can take place, especially in access control. In fact, among the most frequently asked questions that come to the main manufacturers of wireless access control […]
Wearable Technology – Your Information Is In Real-Time
Wearable: what is it? Wearable Technology, With the advent of this new technology, it seems that iPhones have taken a back seat. Why does it manage to attract all this attention? The main answer is the ease of use and the functions integrated with the person. The answer, which makes George Orwell think, is his […]
Bread And User Experience There Is More Than Just Design
User experience: more than a design The user experience is a subject known to all in the digital sector, but perhaps still poorly regulated, as if one knew of its existence and importance, but it is mostly used to fill one’s mouth with a “pulling” neologism that can fascinate to the customer in front of […]
The 6 Technology Trends Of 2022 That Will Affect The Markert
In an interesting press contribution, which we report, Axis Communications focuses on the fact that many technology trends of this 2022 are but the reflection of the desire to create a trustworthy technological ecosystem. Technological evolution risks making useless races forward if trust and social value are not built in parallel in relation to the […]