In the world of SEO, we often distinguish between concepts that can be complex if you don’t know how it works. For example, what is the difference between long tail and short tail?
In this article, we are going to explain the differences between these two elements, their definitions and which one can help you the most in a content creation strategy to improve the SEO of your website.
What Is The Short Tail?
The short tail refers to the graph of the search commends of certain keywords in Google.
They are keywords of, for example, a single word and have a high volume of searches, so they are highly popular on Google. The big problem is that these are generic results and you are going to get a lot of results. Short tails have a lot of competition.
Trying to position yourself for a short tail can be very difficult and could even be completely counterproductive if your business is local. Think for example that if you have a hotel in Aranjuez, you would be interested in positioning for a hotel in Aranjuez, but not for a generic keyword such as “hotels”, which would be a short tail.
However, if you manage to position yourself in a short tail, you can get very high traffic volumes. Normally this is something that we can only achieve in the long term and with a good SEO strategy.
What Is A Long Tail?
These are long-tail or long-tail keywords. In this case, we are talking about keywords of more than 2-3 words, so they are keywords with fewer searches and more specific.
The more specific and long a keyword is, the lower the search volume and the less popular those terms are on Google. There are fewer people searching for those keywords, and there is also less competition.
This is the great thing about long-tail or long-tail keywords. They are very specific, so they are aimed at very specific people. We don’t have as much competition, so it is easier for us to position for these keywords.
In short, having a long-tail- oriented keyword strategy will allow us to position better and faster than if we focus on short-tail, which in some cases can be literally impossible.
This is the point that we have to be clear about our SEO strategy. If you write a lot of content for specific long-tail keywords, even if the search volume is between 10 and 100 searches per month, the results in the long term can be much better.
For starters, for the simple reason that your pages will rank higher. You might even hit the # 1 position on Google for a long-tail keyword.
How To Carry Out My SEO Strategy?
To carry out your keyword SEO strategy. To find out if a keyword is a long tail or short tail, you need to use SEO tools, such as Google’s keyword planner or SemRush.
With this type of tool, you will be able to extract the most important set of keywords for your website and download them in Excel. Then, based on this information, you will be able to create the necessary content that will help you attract traffic and get customers.
As your website is positioning for the long tail, it will be somewhat easier for you to position in short-tail keywords. Although depending on the cases, there will be some that have so much competition that appearing among the top 10 results is practically impossible in the short term.
Realistically manage your SEO web positioning and focus on content that helps you generate traffic from potential clients on your website.
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