What strategies are IT companies implementing to face the new decade successfully?
Putting the customer first, innovative data management, automation, process streamlining, and public cloud are the key steps.
Let’s see them in more detail.
Strategies IT companies should adopt for the new decade:
The Customer Comes First
The first of the IT strategies for the new decade concerns apps for mobile devices, connected devices, wearables, social media, and chatbots: audiences interact with brands like never before using an ever-expanding range of digital technologies. A company’s success increasingly depends on the ability to create pleasant experiences in the most disparate touchpoints.
Several studies indicated a strong correlation between a high-value customer experience and increased revenue.
“Consumer expectations are as high as ever and will continue to rise through 2022,” explains Google Cloud Technical Director.
As the digital experience has become a critical differentiator, discerning IT leaders are redefining their roles within companies by focusing on generating business value.
Instead of just solving emergencies or running a normal business, they empower their employees to provide customers with what they want, offering continuous improvements and responding quickly to feedback.
This approach is fundamentally based on four fundamental aspects: data analytics, machine learning, cloud services, and IT transformation.
Handle Data Differently
Even if they don’t realize it today, businesses are already laying the foundation for a better digital experience in 2022 and beyond. Modern customers use various displays and devices that generate a constant stream of information about what’s working and what’s wrong.
IT directors are privileged to leverage all of this data through advanced analytics and contact the organization’s silos to provide everyone with the strategic information they need to make more forward-looking business decisions.
“Companies that want to be successful in 2022 need to think of a strategy that allows them to derive business value from every interaction with customers or the supply chain,” says Scott Penberthy, technical director of Google Cloud. “And if a company doesn’t do it, the competition sure is doing it.”
For some companies, big data is no longer a novelty. In a 2015 survey of a sample of IT decision-makers, 53% had already started data-driven projects or planned to do so within the year. As technologies improve, IT managers must integrate new digital touchpoints, re-evaluate their storage strategy, and consider next-generation tools for fast and scalable processing.
“By 2022, data will no longer be confined to large data centers,” says Erbes. “The discoveries in physics will allow data to be stored anywhere, on the phone and in the backpack. As a result, IT and analysts will need to change their thinking, moving from columns and rows in a centralized corporate data warehouse to horizontal and distributed data sources that can be used at will. “
Automate The Toughest Tasks
Among the IT strategies for the new decade, this is the least followed by companies. As with advanced analytics, machine learning models generate business value from the huge amounts of data within every organization. What makes them effective is that they evolve and improve over time, as Penberthy says. “It’s like it’s an AI loop,” she explains. “Business processes produce data.
You can use AI to know what’s going on, communicate feedback to stakeholders, and respond in minutes or hours rather than months. It is a system that is becoming more and more intelligent. “
In the face of growing competitive pressures, IT directors worldwide are focusing their attention on adopting these next-generation technologies. In 2016, 72% of the 1,600 business decision-makers interviewed by Vanson Bourne had already implemented artificial intelligence solutions, even if only partially.
Another Google Cloud Technical Director, Evren Eryurek, notes that more forward-thinking companies are applying machine learning technologies to specific pain points in their business or industry, from X-ray image analysis to insurance claims management. up to the routing of customer service requests.
“It avoids the burdensome work of manually sifting through a huge amount of data,” he says. “If there are software tools that can handle boring and time-consuming tasks, the rest of the work can be much more fun and creative.”
Create A Proactive IT Department
Bureaucracy, slow approvals, rigid processes, limited access – traditional corporate IT departments don’t have an excellent reputation. They are often seen as an obstacle to productivity and collaboration, even a frustrating one. Therefore, employees can only use unapproved apps that could endanger company data.
This sort of “shadow IT” is a reality for 90% of companies surveyed in a 2015 survey conducted by Logicalis.
“Managers have the means to transform IT departments into an agile, flexible, and autonomous environment,” he continues. “They need to shift their focus from mere day-to-day business management and expense cuts to the ability to make employees more efficient and collaborative while creating an environment for innovation.
The secret is to provide them with valuable tools and resources to act in total autonomy. “
Depending on a company’s specific needs and resources, this may mean that employees can do the simplest tasks themselves, such as getting an extra charger, without the need to involve the technical support team.
“Everyone can benefit from this kind of approach,” says Saltonstall. “Employees are happy because they don’t have to wait for someone from the IT department to solve their problems. And the IT team is happy because they have more time to devote to exciting and engaging projects.”
The Last But Not Least Of The IT Strategies For The New Decade: Put Everything On The Public Cloud
“Cloud solutions are smarter and faster. Many also include state-of-the-art security features that use artificial intelligence to keep up with new threats. “
Many cloud investments will undoubtedly be diverted by on-premise systems that IT currently owns and maintains and have likely designed and built themselves.
However, forward-thinking leaders will have the difficult task of driving their companies’ adoption of the public cloud-first. They will abandon the corporate data centers that once defined their jobs.
Because? They will stop battling dusty servers, updating outdated software, and losing sleep due to the security risks caused by shadow IT. These IT managers will write the new history of their organizations.
With the cloud’s speed, agility, and unlimited scalability, employees can create efficient business processes and smooth customer experiences. This allows you to raise the level of competitiveness of your company in 2022 and beyond.
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