Having a professional website is only the first step to success. We must constantly engage users with interesting content to keep users on it. However, to introduce more advanced elements, you first need to focus on the basics, i.e. building trust in our brand.
How to get attention?
The trust of the website user in what we offer is crucial in the process of acquiring new customers. To be credible in the eyes of the recipient, we must provide some important information. First of all, they must be our company’s data: NIP, REGON and registration address are the basics that are necessary for the client to feel safe with us.
Another important element is the “about us” page. There should be information on what we are doing and how we can help the customer solve their problem. Rather, let’s avoid long arguments about the history of our business and our experience in the industry. Let’s focus on responding to the user’s needs because that’s why they come to our site.
How to present a product?
Its basic features should be at the very beginning and highlighted in a large font. It will also be useful to play with colours and highlight particularly important information. For better reception, you can point out the individual benefits that the customer receives after the purchase. The so-called language of benefits, the use of which increases the chances of taking advantage of the offer.
However, the user cannot be bored with too long texts. Let’s make sure that they are concise, and at the end of each field, there should be a CTA button, i.e. asking you to buy a product or take other action, such as contacting you via a form.
Retain the customer: an interesting blog key
However, the most important thing is to keep the recipient on the website and make them want to come back to us. For this, the previously mentioned things are not enough – something more is needed. When the customer does not see anything interesting on our website, he will not want to come back for more purchases. To encourage him to do so, let’s run a corporate blog with interesting tips.
This subpage requires high-quality entries – both in terms of style and content. It is worth hiring a marketing agency to conduct it, which will ensure the quality of the content. The blog should be updated at least once a week so that the reader can come back to us regularly.
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