What Is Real-Time Marketing For E-commerce?
The usability and navigation of the site are very important aspects, but often they are not enough to sell real-time marketing for e-commerce. In fact, even if you have taken care of factors such as: SEO friendly content persuasive copy for product titles and descriptions images and videos navigation categories and filters enhanced internal search […]
The Country You Go To, The Geolocation You Find.
Geolocation is a significant chapter of marketing automation for e-commerce. Knowing the geographical position from which users navigate allows you to understand many things about their intentions, doubts, and the type of product they are interested in. Obviously, this offers a competitive advantage over those e-commerce sites that instead treat users from different countries similarly. […]
How To Write Effective Titles And Increase Views
Effective Titles And Increase Views: From a copywriting perspective, headline writing is the most essential of the skills to acquire. The headline is, in fact, the first and often the last impression you give to your prospects. Statistics in hand, on average, 8 out of 10 people will read your title, but only 2 out […]
Create Dynamic Reports And Dashboards With Data Studio.
Data Studio: Compulsive stamping of tables and pasting them on Powerpoint pages (which inevitably shrink, making what is inside incomprehensible) or exporting pdfs directly from Analytics (and then losing track of them between emails and cloud folders) are solutions that present a main problem: newly created, the reports are already old. This translates into junk […]
4 Fundamental Metrics For your E-commerce (To Always Keep Monitored)
When we talk about metrics for Ecommerce, we often stop at the obvious features offered by Google Analytics, such as conversion rate, average receipt, and number of orders. In reality, if we really want to know the nature of an online shop and its consumers, we must go deeper. This will allow us to set […]
Activate Google Analytics Advanced Ecommerce And Change The Music!
As we have said several times, you must rely on solid numerical data to increase conversions. So the first thing to do is to monitor all the activities that users perform on your e-commerce, from adding products to the cart to sending contact forms to clicking on product sheets. Until recently, to be able to […]
Guide To Creating A/B Testing With Optimizely
A/B testing is the one thing that separates opinion from science. You cannot know in advance what will work based on previous experiences because every single web page is unique: it speaks of a specific business and refers to a specific target of users. Which is better, the red button or the blue button? Do […]
Seven Collaboration Tools For The Workplace Of The Future
Workplace Of The Future: Companies’ demand for collaboration tools has increased dramatically in recent years – especially following the Covid-19 pandemic. According to the World Trade Index 2022, this trend is welcomed with enthusiasm, which sees 53% of people considering adopting this approach in the coming year. Complicit in this growth is undoubtedly hybrid work. […]