Mobile App Marketing: New Opportunities For Success
App or not the app? Mobile App Marketing Any self-respecting marketer knows this: Most users log into the network using their smartphone and stay connected via mobile devices for 60 percent of the time they spend online. But how does the user use his device, and how does he use it to connect? Well, apps […]
Live Chat For Customer Support: Bot or Human?
The evolution of CRM In recent years, with the multiplication of digital channels and technological tools, the methods of interaction and communication have evolved, including those of customer care with live chats for customer assistance. The new challenge is: Chatbot or operator? Live Chat for Customer Support In a virtual society where the World Wide […]
Home And Building Automation: Opportunities With a Dose Of Risk
Home automation, building automation, smart home: all trendy words that have been cloaked in a futuristic and elitist guise for many years. Something voluptuous, something that is not really needed but that makes fashion: a status symbol to flaunt wealth and modernity. Well, in August of this wretched AD 2022, with the geopolitical situation in […]
Wearable Technology – Your Information Is In Real-Time
Wearable: what is it? Wearable Technology, With the advent of this new technology, it seems that iPhones have taken a back seat. Why does it manage to attract all this attention? The main answer is the ease of use and the functions integrated with the person. The answer, which makes George Orwell think, is his […]
Bread And User Experience There Is More Than Just Design
User experience: more than a design The user experience is a subject known to all in the digital sector, but perhaps still poorly regulated, as if one knew of its existence and importance, but it is mostly used to fill one’s mouth with a “pulling” neologism that can fascinate to the customer in front of […]
The 6 Technology Trends Of 2022 That Will Affect The Markert
In an interesting press contribution, which we report, Axis Communications focuses on the fact that many technology trends of this 2022 are but the reflection of the desire to create a trustworthy technological ecosystem. Technological evolution risks making useless races forward if trust and social value are not built in parallel in relation to the […]
The “Bullying” Of Companies
Very often, however, we do not pause to study the social context in which our company operates to achieve the objectives set. Taken from the management of everyday life, we ignore everything that revolves around our company, undergoing entrepreneurial bullying. Every day as entrepreneurs, we suffer from real bullying. We undergo intentional behavior of a […]
Cloud: And Cyber Security
The cloud has now entered the daily vocabulary of everyone (or almost). Still, few go beyond the general concept of “data managed via the internet,” and even fewer know its security implications. In fact, the cloud does not mean only storage but also computational capacity. The textbook definition says: “the provision of IT resources on […]