The digital revolution of business
Corporate Communication, Paradoxically, companies were the institutions that most resisted the use of technology in communicating with the outside world, despite being the first to use it internally, while individuals quickly discovered, using them and having fun, how powerful they were and these new media are helpful.
The characteristics that make the new technologies ” winning ” are:
- The coexistence of vertical and horizontal communication models
- Disintermediation in the communication process
- The absence of borders.
The reduced costs of having a presence on the network translate into effective possibilities of visibility and communication that would otherwise be unthinkable.
Economy and speed allow the activation of timely communication flows, allowing a better organization of work, even without having a stable and complex organizational structure. The times associated with the production and distribution of information are reduced, leaving room for a type of offer that immediately reaches an incredible number of users, who also have the possibility to intervene directly, update or correct any information.
The element relating to the absence of borders is in the same direction: the network allows for the organization of communication on a global level. This opportunity is at the basis of the birth and development of new opportunities such as e-commerce, which allows companies to have a perpetually open shop with windows all over the world.
Only recently the “marketing” offices have realized the usefulness and efficiency of the new communication strategies and have begun to diversify their advertising investments, having understood that the internet is a huge stage in which it is appropriate to enter as soon as possible to start a dialogue with potential customers and business partners.
Having a strong presence on the web means strengthening the “brand identity” with all the resulting benefits.
Often the external corporate communication processes for brand awareness activities or for plans to acquire new potential customers for companies are structured on sporadic activities and do not respect any automated flow, nor can they be monitored.
Here are some of the many tools that, if integrated, can facilitate the management of internal communications, but especially towards the outside for an SME:
Asana: A task management application for managing employee activities and checking the operational status of jobs
Google Analytics: An indispensable tool for companies that work with the web to monitor the activities and behavior of users on their website
Hootsuite: To easily manage and monitor the activities of the company’s social pages
MailChimp: To automate mail marketing campaigns and customize the content according to the users acquired over time
Evernote: A tool for sharing materials and text notes.
To achieve efficient results from the web, a single website or Facebook page is not enough; you need much more. In order for your brand, your product, or your service to be known and recognized in the world of the web, it is necessary that the website is supported by an effective web marketing campaign, with the help of specialists in the sector and with the use of all channels available.