Instagram Account: Instagram is currently one of the most popular social networks sites globally. It enables quick and effective sharing of photos and their easy editing. The photos are available in a characteristic frame, reminiscent of the one from a Polaroid camera. Instagram is currently used by millions of engaged users worldwide, so it is worth using this tool for advertising. We advise using Instagram to promote your account and present the best practices effectively.
Complete your profile and post material regularly
In the beginning, we should complete the profile – choose a catchy name, set a profile picture – for example, our portrait or company logo, and add a unique description – here, we can briefly introduce ourselves or our activities.
Importantly, Instagram allows you to set up personal and business accounts. It’s worth considering your choice carefully – a business account allows you to add sponsored posts and track statistics.
Once we have a completed profile, we can start adding materials. In addition to photos, the website also allows videos and animations. It is worth remembering that most Instagram users primarily view photos, so it’s good to focus on them.
However, the occasional publication of a short movie or animation can be an interesting diversion. Above all, consistency and regularity are important. It is worth ensuring that new photos are published every few days to keep the audience’s attention.
Take care of the high quality of the shared photos.
You don’t have to be a professional photographer to be successful on Instagram – but it’s worth taking care of the quality of your photos otherwise, they will be rather deterrent. An easy way to make our photos look better is to use filters provided by Instagram. With their help, you can, for example, quickly improve the colors of a photo or add interesting effects to it.
For example, by using the very popular Mayfair filter, you can add warm and subtle shades of pink in the center of the photo and a darker frame.
Each photo should also be interestingly described and marked with the appropriate # hashtags. It is worth following what hashtags are currently hot and coming up with your own, creative ones that will allow you to reach your posts and remember them easily.
It’s also a good idea to use hashtags with geolocation – this way, and it’s easy to gain interest from people living in your area.
Be active on other social media and visit other users’ accounts
By linking your Instagram account with an account on other social media, for example, on Facebook, you will promote your profile faster and more effectively.
A good way to get more followers can also be on the profiles of other users – commenting on their photos conducting conversations. However, let it not be senseless spam, but comments that may actually interest the recipient.