Social network monitoring and analysis tools are essential for a communication agency, among other things, because it is challenging to provide customer service without knowing what is being said about them in the digital world. Knowing and understanding what is happening in the client’s market context is necessary. A monitoring tool helps to know what […]
Digital transformation in HR Digital transformation is reaching all aspects of life, people, and organizations. All these transformations are changing the landscape of Human Resources. To be more competitive, people need to develop skills in new technologies, that is, their digital talent, and companies must develop new strategies to improve talent management. In this sense, […]
A river of data The river of data flows continuously. In all processes, we have a large amount of data that arrives constantly, growing, and in real time. This data can flood decisions if we are not prepared for the flood. Analyze Data: The client senses they can obtain value from the data to respond […]
Lately, we are hearing a lot about Natural Language Processing (NLP), and now more in this digital world. However, PLN is a discipline that has more than 50 years of research and development. What is natural language processing? Natural Language Processing is the field of knowledge of Artificial Intelligence that investigates how machines communicate with […]
Artificial intelligence (AI) and machine learning are two of the most important technology trends to emerge in recent years. To call them trends is a disservice; AI and machine learning are poised to change the way we live in the 21st century. AI and machine learning in everyday life In fact, AI and machine learning […]
The usability and navigation of the site are very important aspects, but often they are not enough to sell real-time marketing for e-commerce. In fact, even if you have taken care of factors such as: SEO friendly content persuasive copy for product titles and descriptions images and videos navigation categories and filters enhanced internal search […]
Geolocation is a significant chapter of marketing automation for e-commerce. Knowing the geographical position from which users navigate allows you to understand many things about their intentions, doubts, and the type of product they are interested in. Obviously, this offers a competitive advantage over those e-commerce sites that instead treat users from different countries similarly. […]
Effective Titles And Increase Views: From a copywriting perspective, headline writing is the most essential of the skills to acquire. The headline is, in fact, the first and often the last impression you give to your prospects. Statistics in hand, on average, 8 out of 10 people will read your title, but only 2 out […]
