Are sales techniques still needed in 2022? – such a question can be asked when reading about marketing from the beginning of the 21st century. There are examples of activities such as “apparent choice” when we give the customer the illusion of choice, or “through the door in the face,” i.e., asking first for an impossible favor and then stretching it to meet the smaller but the real purpose of the salesperson.
Many of these examples sound and are mere manipulation. So should modern sales also be about cheating? In our opinion, trends are changing for the better. Now it is not only about a quick effect, about pressing a broken car, but about long-term cooperation; as a result, the customer will come back to us from time to time. How can this be achieved? Here are techniques for 2022!
Respect is the key
We’ve written about it many times, but it’s worth repeating: time is key. When a user sends you a query, it’s best to respond promptly. The moment he makes contact is when he thinks about your offer – it’s better not to miss such an opportunity!
Another important issue is the transparency of the offer. If a client needs to talk to a representative to understand the relationship, you are making a serious mistake. This knowledge should be available on the website. Of course, you can present the details during personal contact, but clear product content, i.e., information on the implementation of the offer, significantly increases the acquisition of leads.
Avoid purely marketing nonsense.
Customers aren’t stupid. When they hear “innovative solutions” or “a company with a long tradition” again, they are not more eager to cooperate, or even quite the opposite.
How to speak then? First, not just anyhow. Match your offer to the people you want to reach. Be specific, refer to the persona’s problems that you can solve, and be aware of their challenges. Show your knowledge of the industry in which the potential customer is active. And don’t just talk about yourself – talk about his problems!
Let us turn our attention to the management in your company for a moment. If you find it difficult to convince an interested recipient to complete the transaction, it is usually not their fault, but there is a mistake somewhere in the whole process. It’s worth taking a moment to analyze the whole way and then improve the aspect. It is worth approaching sales responsibly!
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