The year 2021 was marked by changes in foreign direct investments caused by the coronavirus pandemic. At the same time, during the last 12 months, we could also notice a clearly greater activity of investors than in 2020. As a result, only in the first half of 2021, global FDI reaches a value of approximately […]
It turns out that the increasingly popular digital advertising is, in some cases, not enough for consumers to buy our brand. Companies also have a problem with determining whether this communication channel is appropriate for their brand. Even data analytics-managed businesses are in the dark when it comes to evaluating the benefit of digital ad […]
Exiting the pandemic will not mean a return to normal, say the CEOs of global companies. However, they see an opportunity to define a new one in which such factors as environmental protection, social activity, and corporate governance will be of crucial importance. CEOs don’t have an easy life these days. Not only do they […]
Customer Success Management: How often do you wonder why your customers choose the competition or give up your services? Hint: they don’t leave because of the high cost; they leave because your service has not provided value or they are not aware of it. If your client fails, your business won’t. Easy? Logic? So how […]
In 2020, the savings of Polish households increased by over PLN 100 billion. This means that after the pandemic is over, customers will want to spend a significant amount of this money on solid purchases. Like many other nations, Poles were much more active in saving their expenses during the pandemic, creating financial pillows for […]
Want To Work: The prevailing world pandemic has not changed this approach. It is true that until recently most employees performed their tasks in the office, but today we know that the current standards of company functioning have changed, and partial work from home has become the new norm. However, this does not mean that […]
graphene: All global and European innovation rankings present Poland as an outsider. We are already so used to this gray image that with the recent publication of the results of the EU innovation ranking, the media triumphantly announced: “Poland in fourth place from the end”. And yet we have great scientists, and we do not […]
Moving a Company: The office plays an essential role in the organization’s life; therefore, its change should be carefully considered and preceded by a thorough analysis. The relocation process should be well planned and started well in advance of the scheduled date of the move. Below are some of the most critical aspects of the […]
