Search Engine Optimization | SEO For eCommerce

A year and a half into the COVID-19 pandemic, digital marketing platforms are preparing for economic recovery. Search engine optimization (SEO) for eCommerce is low-hanging fruit for businesses that wish to capitalize on the new norm of people shopping online.

Despite the high return on investment (ROI) from SEO, most businesses build websites with little to no attention paid to search engines.

Small businesses tend to over-rely on paid ads and social media marketing. These are great options, but they require perpetual efforts and ongoing expenses.

Conversely, SEO may require significant efforts in the initial stages, but your sales will grow without incurring additional expenses as your website starts to rank.

SEO is a sure way to get low-cost, recurring high traffic to your website.

This guide is for you if you are:

A small business owner trying to determine a way to drive traffic and close deals.
A marketing manager for a mid-to-large size company trying to demonstrate to your boss that SEO has the best ROI.
A growth marketer looking for tips to increase traffic and drive sales.

If carrying out the SEO process is too much to do alone, you can engage a team of experts to learn more about YouTube SEO, voice search optimization, keywords, among other natural SEO services.

Get comfortable; it’s time to learn five tips and tricks on how to be successful with SEO for eCommerce.

Table of Contents

1. eCommerce Keyword Research

Getting the right keywords for your eCommerce SEO campaign is the first and most essential part. If you make a mistake in this step, you will disrupt the rest of the process. Be sure to stay away from the following errors:

Picking keywords that are too hard to rank for and missing out on page one of search results.
Ranking for wrong keywords that either have low traffic or don’t lead to a purchase.

Neither of these scenarios will benefit your business. You want to use keywords that rank easily, have high traffic, and lead to sales.

You may probably be confused about how to do a keyword search, find the correct keywords in the required difficulty level or search traffic, and know your potential buyers’ search intent. This stage is where professionals can come in. SEO experts help your business remove all digital hurdles, develop top content, and grow revenue.

2. eCommerce Site Architecture

Once you have decided on the correct keywords to utilize, it is time to begin integrating them.
The backbone here is your website architecture. Website architecture entails setting up your eCommerce navigation, product pages, category pages, and other elements in your site portfolio. To put it simply, it requires putting out top-quality and relevant content for potential customers and making it easily accessible.

For quality website architecture, you need to:

Embrace simplicity and scalability.
Ensure that it takes no more than three clicks to navigate from one page to the next.
Utilize keywords to come up with page URLs.
Remove bugs from your website.

3. Create Local Content For Your Business

Although this strategy may not be relevant for all businesses, it may apply to you if you have a physical store or want to attract more traffic from consumers in a particular area. Local SEO could be the boost that your business needs to get more conversions.

To achieve this, you need to create a Google My Business profile.

Google allows you to set up a business portfolio in their database. It’s essential to put your address, contact details, reviews, and business’s hours of operation. This basic information gives your business a chance to appear in local searches.

In addition, you should develop local citations, ensuring that your business page gets backlinks from other local websites. Getting local backlinks from media, magazines, journals, and press releases is a sure way to prove to Google that you are famous in your locality. In the end, this will translate to a higher search ranking.

4. Check Out The Competition

In the effort to get ranked in search, you must outwit your competitors. You may consider analyzing your competitors’ SEO strategies. Find out what’s working for them and use it to improve your site.

On most occasions, your top competitors have already put the time and effort into optimizing their websites. You definitely can learn a thing or two from their websites. Look out for your competitors’ keywords and check out the source of their links. Feel free to utilize them for your site. In addition, find out the areas they are lacking, and exploit the gap.

5. All Eyes On The Homepage SEO

Most businesses that succeed in digital marketing put a significant portion of their efforts and budget on homepage SEO. To optimize your homepage, consider working on the following aspects.

Title Tag

Your homepage SEO title is a critical factor for your site optimization. The title should have your business name, the main keyword phrase, and be limited to 70 characters.

Homepage Meta Description

This section should be limited to 160 characters, detailing what your business offers. The meta description usually appears right below the title tag. It should be written in a way that makes people want more information about your website.

Homepage Content

You should publish content that informs your potential customers about the services or products you deal with. Avoid overloading your visitors with fluffy content; keep it concise.