Maybe you are trying to increase traffic to your website. However, you are not getting results in the short term. You must be clear, in any case, that it is a task that can be complicated and that you need to have a good strategy to attract your potential clients.
In this article, I want to show you some of the keys that must be taken into account so that you can grow your website traffic. Also, keep in mind that not everything is a question of traffic and that you will also have to think about optimizing the conversion to get the best results.
How To Increase Your Website Traffic: The 5 Keys To Keep In Mind
Many companies want to increase traffic to their website, but they can’t. On the contrary, they find that their page is not growing and is stuck at 0-20 visits per day.
The truth is that to sell; you need to have traffic higher than that, especially in some projects, where the ideal would be to exceed 1000 visits a day.
Being clear that there are no magic recipes that help increase traffic and improve web positioning, we are going to show you some techniques that can help you increase traffic.
Get traffic through Facebook Ads.
If what you want is to get traffic at all costs, then you have it very easy. By paying per click-through Facebook Ads, you can attract many users through social networks. The more you pay, the more users you get.
What is the problem with this method? First, that you cannot direct the user to any page, such as the home. You have to be focused on a sales or lead capture page for it to be worth investing. The other problem is that you have to fine-tune your campaign targeting.
In either case, this is one of the easiest ways to get short-term traffic. But beware, do not think that by getting traffic this way you are necessarily going to sell a lot.
Earn long-term traffic through content
Long-term content is another way to gain traffic. It is about creating SEO articles on a blog, with the aim of attracting customers in an organic way through Google. Once you write the articles, they will still be there, generating traffic for you many years after writing them.
What is the main disadvantage of this method? Which is cumulative. You need to write a lot of good quality content, well-optimized so that you can attract enough traffic. It is recommended, therefore, that you be patient, that you have a clear work dynamic and that you know that you will not see results until later.
Post content on other pages
Another way to bring web traffic to your site is by creating content on many pages, with a link to your website. This, in itself, is what we know as a guest posting or guest article. Sometimes it does not even include a direct link, but only a reference in the signature, so that the content is not too commercial.
The important thing about this type of content is that it helps you attract traffic from customers in your sector. For that, however, you must create very good quality content that they want to publish on important sites because the key is to go to web pages and blogs already consolidated, which have recurring traffic and can bring you many users.
Influencers, get others to quote you.
Influencers, in addition to a way of selling, can serve as a strategy to get to know you and get traffic on your website. He thinks that it is a method that is very questioned lately, but that is still effective in some cases when a good choice of the influencer is made, and it is not something very forced.
If someone important, with many followers on their social networks, starts talking about you in these (speak well, it is understood), then it is likely that you will start to get users who come to you from that account. The most important thing is not that an influencer is a famous person, but that he is related in some way to his sector and that his followers are your potential clients.
Through On-Page SEO
Sometimes you don’t have to create new content on a website to increase traffic. You just have to improve the content that already exists. This implies taking into account the keywords used on each page, optimizing the texts to include terms that users usually search for, etc.
With this, you have to take into account that it is not about damaging the quality of your content. It is not about the over-optimizing text with keywords, something that, in fact, no longer works. It has to be a user-focused text. However, knowing the terms that users use will make you create a text better adapted to what the user needs. Above all, the content sounds natural.
These five keys that we have given you are not mutually exclusive, but quite the opposite. To improve positioning, you have to work everything.