How To Analyze The Social Networks Of An Organization?
Analyzing the actual networks of relationships in force in an organization requires a work methodology that makes it possible to convert the interactions between employees into graphs on which to apply social networks analysis techniques. We propose a methodology called the Analysis of Organizational and Social Networks (AROS). An AROS project consists of the following […]
Create Dynamic Reports And Dashboards With Data Studio.
Data Studio: Compulsive stamping of tables and pasting them on Powerpoint pages (which inevitably shrink, making what is inside incomprehensible) or exporting pdfs directly from Analytics (and then losing track of them between emails and cloud folders) are solutions that present a main problem: newly created, the reports are already old. This translates into junk […]
Digital Agency vs. Freelancer: Who Is The Better Choice?
Introduction If you have decided it’s time to invest in digital marketing, but if you are not sure which route to take, and confused about hiring a digital agency or a freelancer? Then no more worries. This blog will examine the pros and cons of hiring a digital agency versus a freelancer for your next […]
Personas Analysis: Who Is Behind The Number?
Analyze the Personas before investing in digital marketing Personas Analysis, In the panorama of digital marketing, the role of the consumer is becoming increasingly central. A consumer with new habits, needs, possibilities, and, above all, new expectations. For this reason, the traditional analysis of a generic target audience is no longer enough, so the analysis […]
A Digital Strategy For Franchisors
The opportunities offered by the web are endless, but do franchises take advantage of them? Digital Strategy, In crisis or recovery, some sectors remain booming. One of these is franchising, which in Italy has increased by over 10% in the last six years. This data speaks volumes compared to many conclusions. Creating a brand is […]
What Is It, And How To Do Social Listening
Listening to everything that happens around the brand is essential to interact perfectly with users. Here’s how to do Social Listening in the best way. Listening, analyzing, improving. This is the essence of Social Listening, the social monitoring activity that allows companies to improve their results and intercept the right customers. Which social networks should […]
SEO for SMEs: Common Problems And Tips To Optimize It
If you own an SME and want to improve your online visibility, you cannot neglect the indexing of your website. Here’s how to improve SEO and appear in search results Over 90% of the Italian business fabric is made up of SMEs: the importance of small businesses is therefore evident, and it is essential for […]
Google Shopping: What It Is And How It Works
Do you have e-commerce? Find out how Google Shopping can help you promote and sell your products. Google Shopping helps businesses promote and sell their products and allows shoppers to find them within the search engine quickly and easily. Now let’s find out how this service can help companies that have e-commerce. What is Google […]