Live Chat For Customer Support: Bot or Human?
The evolution of CRM In recent years, with the multiplication of digital channels and technological tools, the methods of interaction and communication have evolved, including those of customer care with live chats for customer assistance. The new challenge is: Chatbot or operator? Live Chat for Customer Support In a virtual society where the World Wide […]
Personas Analysis: Who Is Behind The Number?
Analyze the Personas before investing in digital marketing Personas Analysis, In the panorama of digital marketing, the role of the consumer is becoming increasingly central. A consumer with new habits, needs, possibilities, and, above all, new expectations. For this reason, the traditional analysis of a generic target audience is no longer enough, so the analysis […]
Shopping Experience 3.0
Unpublished and increasingly personalized buying experiences Shopping Experience, Web 3.0 has brought many changes (and many potentials) to digital commerce and how consumers perceive the buying experience of an online product or service. The network has become an “experiential scape, “a landscape in which to live and share experiences and emotions without any barrier or […]
How To Increase E-Commerce Sales
The basic steps of a digital strategy to increase e-commerce sales How to increase the sales of an e-Commerce? The short answer is: with a good digital strategy. The long one is this article. Digital strategies are daily bread for eCommerce and not just e-food. But if the online road is often seen as a […]
A Digital Strategy For Franchisors
The opportunities offered by the web are endless, but do franchises take advantage of them? Digital Strategy, In crisis or recovery, some sectors remain booming. One of these is franchising, which in Italy has increased by over 10% in the last six years. This data speaks volumes compared to many conclusions. Creating a brand is […]
Bread And User Experience There Is More Than Just Design
User experience: more than a design The user experience is a subject known to all in the digital sector, but perhaps still poorly regulated, as if one knew of its existence and importance, but it is mostly used to fill one’s mouth with a “pulling” neologism that can fascinate to the customer in front of […]
Supporting The Customer, Always, In One Click
Supporting The Customer, Being close to the client at all times and in every context of his day helps him in a concrete and dedicated way in the various aspects of his profession. This should be the main mission of those who work in security, as in any other sector. However, those who work in […]
Banks 4.0: Physical And Logical Security Must Converge
The physical security perimeter of the sector at the national level has given rise to innovative processes in the dynamics of sectoral evolution, which are unparalleled in the rest of the community, drastically reducing the incidence of physical events (ATM attacks/robberies), and the impact of damage suffered. The elimination of the attacks on the vaults, […]