In 2023, Cookies And Tracking Will Begin To Disappear
The biggest new year’s trending news is about the things that won’t happen. And luckily! Also, after the crackdown already implemented by Apple with its App Tracking Transparency, Google, too, had announced that starting December 31st, it would no longer allow third parties to use its tracking systems. But a series of legal loopholes inherent […]
Artificial Intelligence: It Is The Future Also For Marketing, But Few Use It
The state of things Artificial intelligence future of marketing. Reading the survey results by Inside Marketing, “77% of company managers believe in the importance of applying AI to the organization. 52% of business leaders then admit that this knowledge is not widespread within their company and that AI is unclear to many”. This survey makes […]
The Three Types Of Big Data Analysis: Descriptive, Predictive, And Prescriptive
Three Types Of Big Data Analysis: Today we all use various electronic devices for pleasure and for work. This use, on our part, produces a vast amount of data that is of extreme value not only for the information contained within it but for what companies can do with it. We are in all respects […]
Industry 4.0 And Big Data: Three Things To Know To Excel
Big Data and Fintech Era: what perfect combination for the year 2018? With technological innovation, a new form of wealth has increasingly established itself. We all know it as the science of Big Data or “big data,” affecting all business sectors (banking, finance, manufacturing, insurance, PA, etc.) Big Data and Digital Transformation are increasingly affecting […]
Business Intelligence, The Importance Of Evaluating Data
The analysis and evaluation of data are fundamental processes for those involved in marketing, and a tool that is increasingly used to perform this type of operation is business intelligence. It is an evolution of classic data analysis and allows access to more complete elements than those offered by more ancient techniques. You may wonder […]
Examples Of Big Data In Everyday Life
Big data, let’s be clear Big data, big data, big data… These are terms that have been on everyone’s lips lately. But what do they really mean? The translation of the English term into Italian is not entirely fitting, even if it instinctively arouses in the common imagination a massive flow of data and, with […]
Virtual Reality: Markets And Case Studies
Entertainment: Gaming and VR Cinema Virtual Reality: According to the economic newspaper, in 2019, the value of the video game market settled at 130 billion dollars, with forecasts indicating market growth for the next few years. In Italy, according to Ansa, this value settles at 1.7 billion euros and would increase by 1.7% every year. […]
Mobile App Marketing: New Opportunities For Success
App or not the app? Mobile App Marketing Any self-respecting marketer knows this: Most users log into the network using their smartphone and stay connected via mobile devices for 60 percent of the time they spend online. But how does the user use his device, and how does he use it to connect? Well, apps […]