Entertainment: Gaming and VR Cinema Virtual Reality: According to the economic newspaper, in 2019, the value of the video game market settled at 130 billion dollars, with forecasts indicating market growth for the next few years. In Italy, according to Ansa, this value settles at 1.7 billion euros and would increase by 1.7% every year. […]
The unnoticed revolution Online Newspapers, There is a transformation that continues, undeterred, to generate a whirlwind of changes: it is the content revolution. Muted, silent, often invisible to the eyes of users but experienced in all its radicalism by those companies that have always founded their core business on disseminating content and information. While on […]
A detailed overview This year all we have to say is how fast the online business is growing and when it is time to invest in it. Moreover, Now let’s see, within this enormous potential, what the 2022 eCommerce trends are to implement marketing strategies in the right direction and achieve higher and higher goals. […]
App or not the app? Mobile App Marketing Any self-respecting marketer knows this: Most users log into the network using their smartphone and stay connected via mobile devices for 60 percent of the time they spend online. But how does the user use his device, and how does he use it to connect? Well, apps […]
The evolution of CRM In recent years, with the multiplication of digital channels and technological tools, the methods of interaction and communication have evolved, including those of customer care with live chats for customer assistance. The new challenge is: Chatbot or operator? Live Chat for Customer Support In a virtual society where the World Wide […]
Analyze the Personas before investing in digital marketing Personas Analysis, In the panorama of digital marketing, the role of the consumer is becoming increasingly central. A consumer with new habits, needs, possibilities, and, above all, new expectations. For this reason, the traditional analysis of a generic target audience is no longer enough, so the analysis […]
Unpublished and increasingly personalized buying experiences Shopping Experience, Web 3.0 has brought many changes (and many potentials) to digital commerce and how consumers perceive the buying experience of an online product or service. The network has become an “experiential scape, “a landscape in which to live and share experiences and emotions without any barrier or […]
The basic steps of a digital strategy to increase e-commerce sales How to increase the sales of an e-Commerce? The short answer is: with a good digital strategy. The long one is this article. Digital strategies are daily bread for eCommerce and not just e-food. But if the online road is often seen as a […]
