If your company’s situation and financial condition allow it, invest in advertising and marketing activities, despite the current pandemic. Read the article below and find out why you should not withdraw from the market during this period, but on the contrary – use this time productively.
Take advantage of the new conditions because we don’t know when the pandemic will end.
You cannot passively wait for the situation in the country to normalize. Nobody can guarantee when it will happen. So you have to adapt to this new reality and make the best of it. Considering the uncertainty of the situation, choose simple and uncomplicated marketing activities and make short-term decisions. Thanks to this, you will be able to verify on an ongoing basis whether the introduced ideas bring measurable benefits. If not – you will be able to quickly change them without losing too much budget.
Be proactive; otherwise, you will leave room for the competition.
If your business has so far been based mainly on direct sales, you need to slightly change the specifics of your operation. Do not give up doing business in the pandemic because although customers’ behavior has changed slightly, despite the current situation, they are still interested in buying products and services. If you can, take your business online. In the coming days, it will be the only space for sales. Promote your brand and inform potential customers that your services are already available on the Internet. Without changing your current habits, you will leave the competition open for action, and you will be left far behind. According to the latest data, despite the pandemic, consumers are eager to buy shoes and clothing, and products from the health category. In addition, the interest in paid content available on the Internet and VOD services is also growing. Please note that you can also announce the sale of service vouchers, which will be redeemable as soon as possible. This solution will allow you to survive a difficult time.
Take advantage of the time you still lacked.
Start seeing the epidemic as a period that you have been given as a gift to implement actions for which there has been no time yet. You can be interested in e.g., guest posts. Each link obtained in this way is a chance to increase the visibility of the website in terms of SEO. In addition, you can also analyze your social accounts in terms of the content you publish. Perhaps the ad in this channel should be slightly refreshed. Pay attention to organic ranges. If necessary, invest in sponsored posts that will slightly increase the audience of your profiles.