If you dedicate yourself to this world or simply have a small blog that you want to give visibility to, this interests you. Guest blogging is not new, but it is a fundamental concept for anyone who has a blog. Not sure how to implement the strategy? We will tell you about it in the following article.
To understand this concept, you only need to translate from English, as its name indicates “guest” is invited. It already gives many clues, but we do not entertain ourselves anymore. We started!
What Is Guest Blogging?
The guest blogging is a good link building technique that applies in SEO strategies, as its name suggests exchanging content with guest authors. In other words, guest blogging consists of posting content on another author’s blog in order to gain a link on another domain in exchange for doing the same on our blog.
This strategy, in addition to an off-web link, is a new way to promote our own personal brand. But how can we find the right domains for the guest blogging strategy to be successful?
The website must speak within the same theme as ours. The contents are better if they are in the same language as our blog so that readers of both domains understand them and we do not have problems with rebound and duration.
Accordingly, the guest blog must also be consistent with our editorial line. Find domains that are not penalized by search engines. And finally, the domains in which we link should have the highest possible authority.
The Advantages Of Applying Guest Blogging
Exchanging information with other authors will be a great contribution to our information. At first, it can be difficult to find a page with a high PageRank, but guest blogging is more than gaining authority for our blog, even if this is one of the main objectives.
For example, when publishing in other blogs as authors, in addition to having an external link, we will also improve our personal brand and reach new audiences and readers, so it is very important to take care of the content we write almost as much or more than our own content.
Another advantage of writing in other blogs is that we will increase our visibility on social networks and increase the social relationships with other professionals and communities and therefore, new possibilities for guest blogging.
It is very important to establish strategic collaborations with which to position yourself in market niches, to gradually introduce yourself as an expert in the field and achieve thanks to the popularity of the guests. With work and perseverance, you will be able to improve link building, one of the most important strategies within SEO.
How To Make A Good Guest Blogging Strategy?
Now we know what guest blogging is and what advantages its application has, but sometimes it is difficult to start, but do not worry, we will tell you how to get down to work to find blogs that fit your strategy.
We may already want to start sending messages left and right to blogs we know, but first, this requires fieldwork: it is essential to read well the blog in which we want to participate. Take a good look at their articles, writing, word volume, quality, etc. It is fatal that we contact the authors without knowing absolutely anything about them.
We already know the blog, now look for an interesting topic to offer the guest blogger. Because if you already have a topic in mind, you offer a more professional and specialized image on the subject, you define yourself as an author, and you facilitate the work of the owner of the blog where you want to write. Do you have it clear? Then get in touch with the authors, it is advisable to carry out a control of them, even with a simple spreadsheet that includes data such as name and address of the blog, domain authority, area of action and data of the person in charge.
Once the exchange with the author of another blog has been agreed, it is time to start writing a quality article. Study the style and theme well, always try to make the article more than 1000 words so that you do not run the risk of being considered spam by Google. The content cannot be duplicated and that you cannot post anything that you would not post on your own blog.
Avoid exaggerated self-promotion; it is preferable to place only one link and enrich the text than to abuse and be penalized by the search engine. It is important to establish some previous rules with collaborators such as including “dofollow” links so that they have value for Google and avoid “nofollow” links, which do not influence the ranking of the page.
Our article is already published, now what do we forget? No, watch the blog. Share the content, answer if they comment on social networks and respond to the comments of your article, that the quality of the professional is seen from beginning to end.
What Does Google Think Of Guest Blogging?
Guest blogging has always been a highly respected practise, but poor practices and a lack of quality has led the Google search engine to consider it a form of spam if it is not done correctly.
As we have already indicated in the articles, quality must prevail, it is not just a mere exchange of links, because otherwise they will be penalized by Penguin. How do we avoid losing quality? Eliminating duplicate content, writing with conscience and not for and for the creation of links, thus we will create a network of articles that add value within the Internet.
And what do you tell us, do you dare to participate in our blog? If you have something interesting to say, our community is waiting for you. Tell us about your experience, and if guest blogging is an excellent practice to improve the positioning of your website.