A/B testing is the one thing that separates opinion from science. You cannot know in advance what will work based on previous experiences because every single web page is unique: it speaks of a specific business and refers to a specific target of users. Which is better, the red button or the blue button? Do […]
Artificial intelligence in the company is a fundamental tool for maintaining and improving competitiveness. From virtual assistants to process automation, we see some interesting SME options. For several years, bringing AI into the company has been one of the big trends in the world of technology. In 2022, a Observatory recorded a record year for […]
Not just efficiency: the combination of technology and business directly affects profits. Here are three hypotheses to consider. The relationship between technology and business has always been very close. Companies have been undertaking digitization paths for decades to maximize operational efficiency. Every organization bases its productivity on processes stratified over the years and often needs […]
For entrepreneurs, business efficiency does not only mean maximizing profits but, above all, the ability to invest, develop new projects, extend the business, and create something new, be it a product or a service. It is almost superfluous to underline how central the issue is from the point of view of business operations to the […]
Workplace Of The Future: Companies’ demand for collaboration tools has increased dramatically in recent years – especially following the Covid-19 pandemic. According to the World Trade Index 2022, this trend is welcomed with enthusiasm, which sees 53% of people considering adopting this approach in the coming year. Complicit in this growth is undoubtedly hybrid work. […]
The war in Ukraine is showing, as never before, a new front of attack: cyberwar. A new way of approaching a conflict that is also fought in the field but which still risks appearing distant and, therefore, less dangerous than it is. In reality, the Ukraine war is producing consequences beyond those now sadly known, […]
Corporate IT security is undoubtedly one of the key challenges of recent years, both for structural reasons and contingent reasons. Undoubtedly, one of the biggest obstacles to overcome, especially for those in charge of managing the infrastructure, is the need for a change in corporate culture. Too often, current security issues start from the need […]
It is now a fact that the traditional workspace has evolved and has taken on a new connotation, transforming itself into a digital workspace. An important impetus towards this transformation indeed came from the need to adapt to the situation created following the pandemic; however, the process was already underway. Various realities were rethinking workspaces, […]
