The evolution of CRM In recent years, with the multiplication of digital channels and technological tools, the methods of interaction and communication have evolved, including those of customer care with live chats for customer assistance. The new challenge is: Chatbot or operator? Live Chat for Customer Support In a virtual society where the World Wide […]
Analyze the Personas before investing in digital marketing Personas Analysis, In the panorama of digital marketing, the role of the consumer is becoming increasingly central. A consumer with new habits, needs, possibilities, and, above all, new expectations. For this reason, the traditional analysis of a generic target audience is no longer enough, so the analysis […]
Unpublished and increasingly personalized buying experiences Shopping Experience, Web 3.0 has brought many changes (and many potentials) to digital commerce and how consumers perceive the buying experience of an online product or service. The network has become an “experiential scape, “a landscape in which to live and share experiences and emotions without any barrier or […]
The basic steps of a digital strategy to increase e-commerce sales How to increase the sales of an e-Commerce? The short answer is: with a good digital strategy. The long one is this article. Digital strategies are daily bread for eCommerce and not just e-food. But if the online road is often seen as a […]
Tertiary Sector, Useful or futile, leisure or business, there is something for all tastes. Let’s think, for example, when in the kitchen, we don’t know what to eat; hundreds of apps show us a wide choice of recipes allowing us to make delicious dishes in a few minutes, also based on the ingredients we have […]
Home automation, building automation, smart home: all trendy words that have been cloaked in a futuristic and elitist guise for many years. Something voluptuous, something that is not really needed but that makes fashion: a status symbol to flaunt wealth and modernity. Well, in August of this wretched AD 2022, with the geopolitical situation in […]
The opportunities offered by the web are endless, but do franchises take advantage of them? Digital Strategy, In crisis or recovery, some sectors remain booming. One of these is franchising, which in Italy has increased by over 10% in the last six years. This data speaks volumes compared to many conclusions. Creating a brand is […]
Wearable: what is it? Wearable Technology, With the advent of this new technology, it seems that iPhones have taken a back seat. Why does it manage to attract all this attention? The main answer is the ease of use and the functions integrated with the person. The answer, which makes George Orwell think, is his […]
