When you hear about the internet, two often mentioned terms are the “Dark Web” and the “Deep Web.” But what’s the difference between them? And which one should you be worried about? In this blog post, we’ll break down the difference between these two terms and explain why you should be aware of both. What […]
The concept of “The Buyer Persona” has become an indispensable tool in modern marketing, which, above all, enables faster implementation of business assumptions. If you would like to build your own ideal customer profile, you’ve come to the right place – we will show you how to do it with a specific example. What is […]
Chatbots are applications that are integrated into a given platform to automatically reply to incoming messages and initiate conversations in the most human-like manner. This system, of course, is not new. But this year, according to Business Insider, it will turn out to be particularly important: according to the latest research, this branch of the […]
Instagram is all about photos. They are in the first place, and they attract attention; they build the profile. On the other hand, captions are underestimated – despite the fact that they complement the graphics and add a good tone to the posts. Therefore, it is not worth ignoring them if we take our Instagram […]
Hard work does not guarantee success in a pandemic. Small businesses are especially at risk in this situation, as they are constantly subject to the specter of government-imposed restrictions that could eventually lead to bankruptcy; there are also new habits of consumers who simply started to buy and use other services or products than before. […]
Creating a digital ad campaign can be daunting. There are so many factors to consider, from designing the ads themselves to targeting the right audience and measuring results. But with the help of a flow chart template, you can streamline the process and make sure your ad campaign is as successful as possible. Here are […]
When we start our own new business, we would like to attract everyone. So we try to prepare our website and run our social media so that everyone feels that this place is especially for them. Don’t go that way. “There was not yet one born that would please everyone.” The above quote perfectly illustrates […]
Introduction With a roughly one billion user base from all over the world, we can say how this social media platform has skyrocketed its growth. Given this huge user base, it has become fairly important for people to get as many likes and comments on their Insta posts as it denotes engagement and recognition. Instagram […]
