Are sales techniques still needed in 2022? – such a question can be asked when reading about marketing from the beginning of the 21st century. There are examples of activities such as “apparent choice” when we give the customer the illusion of choice, or “through the door in the face,” i.e., asking first for an […]
You have already established an online store, prepared a logo and catchy advertising slogans. The sale has started and is going pretty well. Is it finally time to rest on our laurels? Unfortunately – business never sleeps! Now is the time to improve and streamline your business, especially from the technical side. Here are a […]
Lead is a contact, in short: the e-mail address or telephone number of the customer potentially interested in our offer, which we must then conduct in such a way as to finalize the transaction in a favourable manner. In the context of leads, two issues are important: the first is how to obtain leads effectively. […]
There’s no question that customer relationships are vital to the success of any business. Happy customers are more likely to return, recommend your business to their friends and family, and buy from you again in the future. Below, we will discuss the top five ways technology helps businesses to build long-term customer relationships so you […]
When you hear about the internet, two often mentioned terms are the “Dark Web” and the “Deep Web.” But what’s the difference between them? And which one should you be worried about? In this blog post, we’ll break down the difference between these two terms and explain why you should be aware of both. What […]
The concept of “The Buyer Persona” has become an indispensable tool in modern marketing, which, above all, enables faster implementation of business assumptions. If you would like to build your own ideal customer profile, you’ve come to the right place – we will show you how to do it with a specific example. What is […]
Chatbots are applications that are integrated into a given platform to automatically reply to incoming messages and initiate conversations in the most human-like manner. This system, of course, is not new. But this year, according to Business Insider, it will turn out to be particularly important: according to the latest research, this branch of the […]
Instagram is all about photos. They are in the first place, and they attract attention; they build the profile. On the other hand, captions are underestimated – despite the fact that they complement the graphics and add a good tone to the posts. Therefore, it is not worth ignoring them if we take our Instagram […]
